Become a highly sought-after graduate as you study the skills essential to analyse and apply new advertising ideas, and develop a essential consciousness of the ever-altering advertising surroundings. Admission to the AP Degree Programme in Advertising and marketing Administration requires related vocational training or upper secondary training (university entry stage) together with: Arithmetic or Enterprise economics at intermediate level (Danish B-level) and English at upper degree akin to English degree B of a Danish higher secondary examination.
These parts include the basic 4P’s of the Marketing Mix” that technology in the classroom are product, worth, place (distribution channels), and promotion, plus several different associated and crucial considerations.
Firstly, to construct your firm foundations in some primary abilities (i.e. essential pondering and argumentation, numerical skills, fundamental management accounting and managerial skills) that will underpin your performance in the advertising and marketing workplace and in your advertising degree.
This program is designed round core competencies you’ll need in growing a profitable career in marketing; it covers four major areas: digital advertising, strategic administration, advertising management and core business abilities in 18 courses.
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At the conclusion of the course, you will be able to create a venture life cycle, statement of labor, work breakdown structure, schedule, budget and a danger administration plan.
Therefore, a central marketing division would be poised to work with other areas of management to assist achieve firm additional hints excellence objectives, and to speak, clearly and effectively, advertising messages to inside and external goal audiences.