E-BUSINESS TO CUSTOMERS. Online business is transaction services carried out over an electric network. Under this types of business physical contacts between the buyer and the seller are minimal and most transactions are done online. Technological development has seen to it that people do not need to move from one shop to another looking for goods and services. E-commerce has enable business transaction over the internet become more easily and convenient. The products are posted on the websites of the business for the potential customers to see and the make online orders and payments before the products are availed to them. The business transactions in the e-commerce are carried out in different forms. They occur either as business to business where one type of business transact with another type of the business of the same kind or of a different kind. Business to customers is also another form where business is transacted between the business and the final consumers of the product. Consumer to consumer where the transaction is done between two or more final consumers of a product is another form of e-commerce. E-commerce trader deal with customers on a daily basis and is thus required to be customer focused. It therefore calls for proper strategies that will ensure that the customers are satisfied by ensuring that their needs are met in the best way possible. Customers are the pillars of an e-commerce business and quality customer’s service is a fundamental strategy. Growth of the business should also translate to the increase in customer service strategy. Constant provision of excellent customer services should be ensured by studying the real experience of the customer. the business should ensure the customers that it has does not go away. Getting new customers is more expensive than retaining the existing ones. Customers retention is achieved by frequently being in contact with the existing customers and informing them of any changes or any new products that the business has. Business should also ensure that it gathers information that is beneficial to customers such as the products colors that are mostly preferred by the customers. This informed data makes the customers to feel that their interest is being catered for by the business. Money back guarantee is also a major factor to consider in building trust in the mind of customers in e-commerce business. The business should constantly review the business and the customer’s feedback to ensure that they necessary changes are made towards improving the business.Efficient e-commerce business is dependent on the quality of the services and the ease of getting the services. It thus call upon traders to focus on quality in order to make more profits.