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Benefits of Digital Signage for your Business

Benefits of Digital Signage for your Business

Advancements in technology have enabled graphic designers to design digital signs and content for marketing products and services through digital signage platforms. Regardless of whether you’re tech-savvy or not, you can utilize these electronic displays to market your existing and new products to your prospects. The electronic display will be creating awareness for your products or services on LED and LCD monitors that project the designed images.

Digital Signage

Some of the business industries that have embraced this technology include hotels, hospitals, schools, train stations, airports, and fast food outlets. The content that is displayed on the monitors is usually controlled by specialized software. Digital signage has several advantages over conventional advertising mediums such as banners, newspapers, posters, radio, and flyers.

Advantages of using digital signage for business:

Cost effectiveness

Although the initial cost of investing in digital signage form of advertising is high as compared to traditional forms of advertising, it will help your business save a lot of money in the long run. Once you contract an experienced graphic designer to create images and content perfect for displaying in various locations, you won’t have to repeat the entire process as is the case with other mediums of advertising. In other words, you’ll make a one-time investment and let the digital marketing campaigns reap you the fruits down the line.

Web connectivity

Digital monitors are perfect for web connections because they can allow you to get news feeds, Twitter updates, weather updates, and currency updates that can be incorporated into the display monitor reliably. You can also choose to include YouTube videos on the display, depending on your type of business. For example, a digital signage in a doctor’s office will display some health facts by featuring real-time RSS feeds. Visit this website to learn more about how to enable your digital signage to integrate with these online platforms for enhanced advertisement options.

Attracts attention

Unlike traditional advertising options that capture the attention of the target audiences in a direct manner, digital signage grabs the attention of your markets in a subtle way. The high definition displays and a variety of colors enable you to break through the destructions that limit traditional advertising forms to reach out to a wider market space. For instance, a GMS that is providing news feed outside the premises of your business on a digital signage will enable you to connect more with your customers.

Easier to update content

With a click of a button or finger, you can update any new content to the already designed digital signage. For example, a restaurant can keep updating its menu boards with new foods or drinks in stock.

Influences purchasing decisions

The fact that the digital displays utilize several videos and images in high definition can help you influence prospects into buying your products or services. The videos are self-explanatory unlike the information found on banners or flyers that might be difficult for children to understand. For example, an architecture can run a series of completed projects to influence purchasers into signing contracts so as to get similar properties.…

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Ways Technology Has Transformed Security

Ways Technology Has Transformed Security

Remote security monitoring and other innovative technologies have dramatically transformed the security system in most residential and commercial buildings. The security balance between an attacker and a defender has never been static for several decades. Advancements in the technology industry have had an impact on both sides. In other words, much as the society is using technological evolutions to tighten security, attackers, on the other hand, have adopted newer tech ideas of penetrating secure systems both on online and offline platforms. Interestingly, business owners have not been left behind in the divide! Here are ways on how businesses, governments, and multinational organizations have utilized technology to tighten their security systems.
technology

 

Remote Security Monitoring

In the past few years, security guards and duty police officers used to stay in one location to monitor CCTV cameras and examine them retroactively. But with the introduction of remote security monitoring, security officers don’t have to stay in one location to monitor these real-time feeds.

You can install digital monitoring applications on your mobile device and monitor all the action in your business premises regardless of your location provided you have a stable internet connection on your mobile device. A security officer or business owner can choose to leave the workplace but still monitor the premises with his or her smartphone. In the case of any emergencies, he or she can call the police or trigger an alarm system to alert nearby authorities. Furthermore, the digital storage of cloud computing is easier and more compact than the conventional methods of storing security footage data.

 

Automation

Automation enables you to control other units in your business such as the thermostat, sprinklers, lights, and even electricity from the comfort of your home. The technology of integrating various systems into a single device can enable you to protect your assets and the lives of your employees without too much hassle.

 

Heightened Security Credentials

With the older versions of technology where people used key cards and access codes to access certain sensitive rooms in a building, it was easy to be compromised. A thief or intruder can steal the codes or the key card and access a special room in a business that he or she is not authorized to enter. But, with the newer technologies, workplaces have heightened their security systems by embracing the technology of using fingerprint and eye scanners to allow specific persons access to certain rooms or departments in their business. In the police department, police field training has been part of the many initiatives being launched by various governments in a bid to embrace these newer advancements.

 

Motion Detection Technology

Police officers, business people, and executives in Fortune companies are utilizing motion detection tech as an additional layer of tighter security. If an intruder or an unauthorized person makes any movement near the high-value merchandise such as windows, display cases or secured doors being protected, the system’s sensor will send a signal to your security dashboard, and trigger an intrusion alarm. Once the alarm goes off, you can take any appropriate response to curb the intrusion.…